The Ultimate Revelation of TikTok Craze in India

 TikTok craze in India, users spent 550 million hours in 2019

TikTok enjoys popularity not only in India but in more than 11 countries in the world. Through this app, users are engaged with each other. People also like this app because of short videos.

The TikTok short video making platform arrived in India just a few years ago. In these few years itself, this video making platform has become a craze among Indian users. Many hidden talents have come out using this platform.

On this platform, anyone can promote and popularize their art. Many influencers and talent have come out through this app, which has received a lot of fame and fame later. The increasing popularity of TikTok can be gauged from this, in 2019, Indians have spent 550 crore hours (5.5 billion hours) on this app.

According to a report, Indians have spent more time on this video sharing platform than in 2018. The number of active users of this TikTok app was 81 million in December 2019, which was 90 percent more than in November 2019. This short video making platform has been launched by Chinese company ByteDance which is the second most downloaded app after Facebook in 2019.

This TikTok app enjoys popularity not only in India but in more than 11 countries in the world. Through this app, users are engaged with each other. People also like this TikTok app because of short videos. According to the ranking of Sensor Tower, this app has been downloaded 740 million times in 2019, which is 13 percent more than in 2018. In 2018 this TikTok app was downloaded 655 million times. The TikTok app was briefly removed from the Google Play Store last year, which resulted in a 33 percent decrease in the company's revenue. 

Demerits of TikTok App among the young generation 

A Southern court temporarily forbidden downloads of the TikTok app amid complaints that its content was shameful traditions and cheering pornography. In a Mumbai court, a complainant alleged that “unfiltered sexual substance” from the TikTok app was harming young Indians and leading to crime.

Security experts and lawmakers are more anxious that TikTok craze to access user information such as location, phone contacts, call records and audio. While other apps seek parallel permission, TikTok is from China with whom we have history and it becomes calculated and susceptible.

India is still working on a privacy and data protection structure, with the Personal Data Protection Bill that regulates compilation and transmits of data being measured. As long as rules and regulations regarding data are not healthy. These kinds of apps can easily use loopholes in the law to collect user data.

The world’s most downloaded app TikTok is notorious elsewhere. Indonesia had banned TikTok, saying it failed to block pornography and profanity. In the U.K., it is being investigated for collecting individual data of young users. The U.S. government has fined the app $5.7 million for collecting data of users under 13 without parental permission and is targeting the TikTok app for a national security appraisal.

Yet in no other, the nation has the TikTok app taken hold as it has in India, with police officers and others risking their jobs to produce short videos. In one viral TikTok post set to a high-voltage film song, five gun-wielding officers of a police SWAT team returning from an encounter in the central state of Uttar Pradesh are shown swaggering across a field in slow motion, action movie style. Their chief unlocks his gun’s safety catch and pretend-fires at unseen bad guys.